AI Insights · Timothy · October 2025
Top Fidget Toys Games on Android in the UK: Q3 2025
Explore the performance trends of top fidget toy games on Android in the UK during Q3 2025, with insights into downloads, revenue, and active users from Sensor Tower.
In the third quarter of 2025, the fidget toy games category on Android in the UK saw varied performance metrics across top apps, as reported by Sensor Tower.
Pixel Demolish from Rollic Games showed a gradual decline in weekly downloads, starting at 1.4K and dropping to 355 by the end of September. Revenue also saw fluctuations, peaking at $96 and ending the quarter at $45. Weekly active users decreased significantly from 3.6K to 283.
Rolling ASMR maintained a steady revenue stream, hovering around $50 throughout the quarter. Active users showed a slight decline, starting at 1.3K and ending at 1K.
Antistress - relaxation toys by JindoBlu experienced a boost in downloads, reaching over 5.8K in early August. Revenue peaked at $90 in the same period before tapering off. Active users remained robust, peaking at over 51K before decreasing towards the quarter's end.
Squishy Magic: 3D Toy Coloring from Dramaton saw a steady increase in both downloads and revenue, with downloads peaking at 476 and revenue hitting $38. Active users increased notably, reaching 3.2K in mid-September.
Bouncing Rainbow: Calm Clicker saw a gradual decline in downloads, starting at 364 and ending with a slight resurgence to 131. Revenue varied, peaking at $66 and closing at $21. Active users showed a downward trend, starting at 2.8K and ending at 1.9K.
These insights are based on data from Sensor Tower, offering a comprehensive view of the app performance within this category. For more detailed analysis, visit Sensor Tower's platform.